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	<title>Local Heroes Network</title>
	<link>http://www.localheroesnw.com</link>
	<description>Exposing Undiscovered Action Sports Athletes</description>
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		<title>Sponsorship 101: What&#8217;s Your Reach?</title>
		<description><![CDATA[In todays electronic era, marketing and advertising has become a whole new beast.  Companies no longer depend solely on print advertising in magazine&#8217;s or sponsoring top professionals to get their product out in front of consumers.  It’s a good chance that 90 percent or more of their users are online at least once per day [...]]]></description>
		<link>http://www.localheroesnw.com/sponsorship-101-whats-your-reach</link>
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		<title>Sponsorship 101: What it is and what it is not</title>
		<description><![CDATA[Despite what many people think, sponsorship is not a reward system.  Countless people today working their way up through the ranks of amateur racing have in their mind that the better they do, the more they get.  I’m not entirely sure where that idea came from but my personal opinion is that it has to [...]]]></description>
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